Membership recruitment is not realized through the sale of products, but it is initiated by identifying and meeting the needs of customers. The theme contains topics such as issues with back, obese children and the desire to shape improvement, especially body fat reduction is definitely the focus here. Potential customers are enticed to visit from self-interest, and will be convinced by a product that is tailored to their needs and the quality of the club or the studio.
Because of the potential customers / members in accordance with their own interests and product quality due to the club or studio are going to be seduced.
As part of these experience days we direct customers to the so-called »startup programs«, that are deemed appropriate to the current level of their physical abilities.